A little song for nonprofit/church leaders entering the Holidays:
Ti’s the season donors will be giving (fa la la la la, la la la la)
Are you ready to make them willing (fa la la la la, la la la la)
Don your site with a give now buttons (fa la la, la la la, la la la)
Get your mail piece in their muffins (fa la la la la, la la la la)
Integrate both mail and web (fa la la la la, la la la la)
Inspire them so they’ll say yep (fa la la la la, la la la la)
Call and visit your top donors (fa la la la la, la la la la)
Make them feel like they are owners (fa la la la la, la la la la)
Call soon after and thank them kindly (fa la la la la, la la la la)
Collect the funds and use them wisely (fa la la, la la la, la la la)
Make sure your’e generous as well (fa la la la la, la la la la)
Do this and your Holidays will be swell (fa la la la la, la la la la)
3 Keys to A Successful Year-End Campaign
1. Get your mail piece out on time: The rule of thumb is to have your year end piece in the hands of donors by December 1st. Yes, your message must be compelling. It must “pop” for someone to actually open it, BUT most importantly actually get your piece sent. If it doesn’t actually arrive in donors hands until Christmas…you are in trouble.
2. Treat current donors differently: Often we send the same message, via mail or email, to all current and potential donors. DON’T DO IT! Current donors want to know what impact their gifts are making. Non-donors want to be convinced why you deserve their gift. It’s a different message. Ensure your closest supporters get personal interaction from your organizations top leaders.
3. Be generous yourself: Donors are perceptive. If you don’t give to your organization it’s because you either don’t believe in the mission or you are not a generous person. If you don’t believe in the mission, find another job. If you are just not generous, find another career. Nonprofit/church work should only be done by generous people who love the institutions they work for. Donors will notice.
So, what’s your plan for your year-end campaign?